4 Tips for Growing your Ideal Instagram Audience

I see so many people flocking to Instagram and TikTok over quarantine. We personally read a TON and created IG TV videos! If you are a student, in college or maybe a parenting swiping for fun, IG has something for everyone! I actually teach how you can use Instagram for your business but so many people ask questions on how to even get started.

Here are some ideas on how to grow your audience. As your kids get older these will help you get a grasp of the new apps out there! 

This post is sponsored by Sam Haskell.

1️⃣ MINDSET – If you’re not grateful for the audience you currently have or you’re comparing yourself to others in a negative way, this won’t help you grow. When you’re grateful for and are serving your current audience, you’ll attract more & when you’re looking at competition in a healthy way, you’ll feel inspired and can take away tips & inspiration on what’s working! ⁣I often tell my clients in my Business Master Class find accounts that inspire you. By seeing what your target followers are viewing it will give you an idea to the content that attracts them.
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2️⃣ PAGE LAYOUT – if your ideal audience lands at your page, or your BIO profile, will it convert them into a follower? Are you speaking directly to your ideal audience and showing them exactly what it is that you do? What they should expect if they follow you? ⁣These things need to be simple, easy to find and front and center of the kind of person or business you are.

3️⃣ CONTENT – Are you posting a mixture of content that relates to your ideal audience as well as content that shows them why you do what you do? We personally read a LOT in our house. From audio books to physical copies these are great things to share on a lifestyle account if you like to read as well. When your audience relates to your content, they’ll engage with it. Helping your content to potentially get in front of more of your ideal audience by being consistent. 

Side note: If you are looking for a great parenting read? Check out Sam Haskell‘s, Promises I Made My Mother.

4️⃣ HASHTAGS – this does require a lot of constant research and mixing up. Look to see which hashtags your ideal follower is using and following. If you were your ideal customer, what hashtags would you be looking at? We can use 30 hashtags at a time…. New update from Instagram experts, is to use up to 15 and very niched down, so keep them small to give you the chance to feature in the top posts. I always recommend hashtags describing the photo, location and who you are as a company or person. 

An example of the photo above, would be:

#waterfalls #westernnewyork #travelwriter

What tips do you have for growing your Instagram audience??

How many followers do you have and are we friends??

If not head to @westernnewyorker